Let’s discuss three tech tools that can significantly impact your real estate business. Real estate technology is constantly evolving, but consistency is key. While it’s tempting to jump from one new tool to another, it’s important to only adopt technology that proves its worth and necessity. Here are three proven tools that can transform your real estate business:

1. Fellow. Fellow is a powerful home seller lead generation tool. It enhances your existing database by providing clients with home value reports and a value dashboard. This allows you to monitor client interactions and gauge their interest in selling. Unlike traditional CRMs that focus on buyers, Fellow gives you valuable insights into potential sellers. This tool uses AI and demographic data to alert you when clients are more likely to list their homes. Fellow has been a game-changer, offering a cost-effective way to generate high-quality seller leads and maintain a competitive edge.

“Real estate technology is constantly evolving, but consistency is key.”

2. Forewarn. Safety should always be a priority in real estate. Forewarn is an essential tool for real estate agents, allowing you to pre-screen clients and check their backgrounds before meeting them. This tool helps protect agents from potential dangers by providing information about clients. Given the stories of realtors facing threats during open houses or appointments, Forewarn is indispensable. Many local MLS and NA members offer this tool, making it accessible to ensure your safety during client interactions.

3. Call your clients. While technology is needed, nothing replaces the power of direct communication. Too many agents rely on texts, emails, and social media, neglecting actual conversations. The importance of making phone calls cannot be overstated. Successful real estate professionals excel in prospecting and lead generation through direct calls. Building relationships through phone conversations helps clients know, like, and trust you, which is essential for converting leads into appointments and sales.

By integrating these three tools—Fellow for seller leads, Forewarn for safety, and regular client calls for relationship building—you can avoid common pitfalls and grow a profitable real estate business. If you’d like to learn more, do not hesitate to give us a call.