Boost Your Real Estate Business with TV Ads

Discover tips to enhance your TV advertising strategy.

Hi I’m Andrew Duncan and I’ve built a top-selling real estate team in Tampa. I just moved to LPT Realty after being with REMAX for years. The splits are better, the revenue share is better, and it’s honestly the perfect business model now that we can build on the existing success of proven cloud brokerage models. I invite you to check out LPT Realty. Move your license over to us. We’re a brokerage focused on listings and profitability.

Join LPT Realty Today. Let’s make a plan to move your license . Talk to Andrew

Do you want to make more effective television ads? Sounding good on TV looks easy, but if you’ve ever tried to shoot an ad before, you know that it’s trickier than it looks. Over the years, I’ve learned valuable insights into succeeding with real estate TV advertising, which is why today, I want to share three essential tips on running a successful TV advertising campaign:

1. Be Front and Center. Advertising on TV is challenging and expensive. It requires a considerable budget and consistent presence to make an impact. People often skip commercials, so your 15 or 30-second ad needs to be compelling from the start. Avoid using endorsers, as viewers might not remember you; you need to be the star. Ensure you are front and center in every commercial, with minimal B-roll, focusing on your face, brand, and name.

“Your TV commercials should have well-written copy, great videography, and a clear call to action.”

2. Focus Your Budget. Don’t spread your budget too thin across multiple stations. You’ll get better deals and more impressions by concentrating on one station at a time. Larger buys with a single station result in better rates and more effective advertising, maximizing your cost per impression.

3. High-Quality Production. Invest in professional, high-quality video production. Your TV commercials should have well-written copy, great videography, and a clear call to action. Make sure your website is prominently displayed and differentiate yourself from the competition. High-quality production ensures your commercials are memorable and effective.

I hope these tips help you with your TV advertising efforts. If you’d like to see examples of my TV commercials, watch them on my YouTube channel. Continue to follow us at the Duover Movement, where we help you avoid mistakes, learn from them, and grow a profitable real estate business.